1927 Bulova Lone Eagle

Submitted by mybulova_admin on February 20, 2010 - 9:27am

I'd like to start this topic by inviting all who read this to post any information they may have about the release of the original 5000 Bulova Lone Eagle watch series in May 1927.

You can read my article "The Bulova Lone Eagle Story" for an insight into my theory about this amazing watch series.

Some points to consider:

  • Did Bulova really sell 5000 watches within the 3 days after the Lindbergh landing?
  • Where were they sold, America or France?
  • What advertising did Bulova use back in 1927 to accomplish such an amazing feat?
  • Why did the corner design change?
  • Is the design of corner cut model that we see today really an art-deco symbol for an eagle?

I look forward to hearing your comments and thoughts.

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mybulova_admin
Posted April 5, 2010 - 10:10am

I received today a very interesting hi-res Bulova ad. I was very interested to see that this ad had the date of issue printed on the reverse. I had previously thought the ad to be for early 1927 (pre May 1927) as the ad features the Bulova Conqueror, the predecessor to the original Lone Eagle.

Here is the ad.

 

However  to my suprise when I flipped the ad over and enhanced the date I found the following

The date of the ad is July 2, 1927. What is interesting about this is that Bulova had reportedly re-released this model as the Lone Eagle for Lindbergh's landing on 24 May 1927. Its interesting that Bulova were still selling this as the Conqueror a month or so after the event.

My search will continue to find the earliest ad to show this watch as a Lone Eagle.