Recently acquired this one... a real Mystery! 1924 is a guess. Movement is 8 1/2 lignes, case is 18K non-Bulova. I found a post on NAWCC site about a similar Lady Maxim (no photo). The case was 14K gold filled, but had the same manufacturer's stamp. Is this a BULOVA, or was it made for another company by BULOVA??
Image added by myBulova Administrator.
...one of the reasons I asked about the names of the two models in the ad in which Fifth found that last sentence. Could it be the two watches in that ad are the Hudson Maxim and Rubiayat? I don't see or can't make out individual names in the text below the two watches. Earlier in thread, someone posted a grainy ad which was thought to be Maxim pocket watch, but turned out to be Phantom. Maybe in this "under our noses" ad, Bulova simply named the two watches shown at the bottom, via that sentence Fifth pointed out? Simple, and not following "Bulova suite", but Bulova often throws curves...
admin,
This has become such a great Watch loaded with mystery at first, now the puzzle is becoming clearer.
Based on the Case serial number and the Movement hallmark I firmly believe this Watch was manufactured in 1922, immediately prior to the Incorporation (formation) of Bulova Watch Co. in 1923.
red herring
There is no connection to J.Bulova Co and 'Gloria', in fact to the contrary: according to Mikrolisk the Gloria trademark belonged to A. Hammerly of La Cheux de Fonds. Schwiez et al.
http://www.mikrolisk.de/show.php?site=280#sucheMarker
an American Standard Case containing a non Bulova Movement - frankie.
Actually Fifth, there are 19 entries listed in the mikrolisk registry, and according to your case dating theory this one appears to date to 1918. Long before Bulova's. How can a watch that's presented for basically "what it is" be a "frankie" as you put it???
Are you stating that ANY watch company that produced ANY NAMED WATCH and happened to purchase cases manufactured by American Standard are to be considered "FRANKIES"?
Pretty narrow minded.
It was never presented as a "Bulova Watch", IT was presented for what it is, not what it's NOT!