Bulova 1921 Lady Maxim

11/10 votes
Model ID rating explained.
Manufacture Year: 
Movement Model: 
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Movement Serial No.: 
Case Serial No.: 
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Case Manufacturer: 
American Standard
Additional Information: 

 Recently acquired this one... a real Mystery! 1924 is a guess. Movement is 8 1/2 lignes, case is 18K non-Bulova. I found a post on NAWCC site about a similar Lady Maxim (no photo). The case was 14K gold filled, but had the same manufacturer's stamp. Is this a BULOVA, or was it made for another company by BULOVA??

Image added by myBulova Administrator.

J. Bulova Company. Makers of the Famous Lady Maxim and Rubaiyat Watches.


Not For Sale
Bulova watch
Bulova watch
Bulova watch
FifthAvenueRestorations's picture
Posted September 5, 2012 - 6:39am

"Bulova made this watch"


bobbee's picture
Posted September 6, 2012 - 3:08pm

One further note on things being right under our noses. Fifth, earlier in this post you were a little unsure about the dial, and I think maybe one or two others remarked upon it too.

What's that in the background of the Bulova Lady, a watch/clock dial?

William Smith's picture
William Smith
Posted September 6, 2012 - 4:07pm

Club 5000Panel Member

...one of the reasons I asked about the names of the two models in the ad in which Fifth found that last sentence.  Could it be the two watches in that ad are the Hudson Maxim and Rubiayat?  I don't see or can't make out individual names in the text below the two watches.  Earlier in thread, someone posted a grainy ad which was thought to be Maxim pocket watch, but turned out to be Phantom.  Maybe in this "under our noses" ad, Bulova simply named the two watches shown at the bottom, via that sentence Fifth pointed out?  Simple, and not following "Bulova suite", but Bulova often throws curves...

bobbee's picture
Posted September 6, 2012 - 4:28pm

I did notice that the pocketwatch in your ad link was solid platinum, and retailed for $1000 in 1922, at least six months wages for the average man  then, I would think.

Posted September 22, 2012 - 3:49am

Club 5000Panel Member

I now have diffinitive proof that the 'Lady Maxim' is (like I have always believed) a true Bulova watch and has every right to a place on this website.

Its days like this I love running this website.

FifthAvenueRestorations's picture
Posted September 22, 2012 - 6:55am


This has become such a great Watch loaded with mystery at first, now the puzzle is becoming clearer. 

Based on the Case serial number and the Movement hallmark I firmly believe this Watch was manufactured in 1922, immediately prior to the Incorporation (formation) of Bulova Watch Co. in 1923.

Time Bandit
Posted September 29, 2012 - 10:42am

bobbee's picture
Posted September 29, 2012 - 10:58am

Nice one TB. any info?

FifthAvenueRestorations's picture
Posted September 29, 2012 - 12:01pm

red herring

There is no connection to J.Bulova Co and 'Gloria', in fact to the contrary: according to Mikrolisk the Gloria trademark belonged to A. Hammerly of La Cheux de Fonds. Schwiez et al.


an American Standard Case containing a non Bulova Movement - frankie. 

Time Bandit
Posted September 29, 2012 - 12:24pm

Actually Fifth, there are 19 entries listed in the mikrolisk registry, and according to your case dating theory this one appears to date to 1918. Long before Bulova's. How can a watch that's presented for basically "what it is" be a "frankie" as you put it???

Are you stating that ANY watch company that produced ANY NAMED WATCH  and happened to purchase cases manufactured by American Standard are to be considered "FRANKIES"?

Pretty narrow minded.

It was never presented as a "Bulova Watch", IT was presented for what it is, not what it's NOT!