Bulova 1926 -Unknown

Submitted by TexasLady on September 23, 2018 - 4:20pm
Manufacture Year
1926
Movement Model
5AP
Movement Date Code
Triangle
Movement Jewels
15
Movement Serial No.
30103
Case Serial No.
-
Case shape
Tonneau
Case color
White
Case Manufacturer
Bulova
Gender
Ladies
Watch Description

 

This is a Bulova Ladies watch in 18K White Gold with two (2) Diamonds and four (4) Sapphires.

1926 Bulova watch
1926 Bulova watch
Alex
Posted October 2, 2018 - 6:48pm

Dear Texas Lady, I have no factual knowledge about the question you ask.I only know that other brands did it too, but Bulova seem to have been the most agressive one with regular actions like this. From a marketing perspective it is an aggressive way to gain market share. That must have been the objective. What they did with the watches handed back in, I dont know. Some of the ads in the newspapers indicated "whatever state the watch is in", so I guess Bulova didnt care about the watches handed in, they only cared about getting their watches out in the market.

mybulova_admin
Posted October 2, 2018 - 9:16pm

Here's a wonderful 1925 advert dealing withh the subject of Bulova's trade in watch offer.

I agree with Alex, and don't think Bulova worried about or reused the old watches, they simply wanted a Bulova watch sold and then serviced by their authorised jewelers.

The advert states that the jeweler would give a 'liberal allowance' on any trade in regardless of condition. The word 'liberal' could mean anything though.

1925 Bulova Trade-in watch offer

It will be very usueful to see the insides (movements and inside case backs) of both watches to compare. I've seen the arrow symbol on other 1926 movements so I suspect that the new one will also have a triangle. The arrow is different from the date code arrow and it's meaning is yet to be understood.

Reverend Rob
Posted October 3, 2018 - 11:12am

Similar to car dealers offering 'Push, Pull or Drag' sales. 

In the case of watches, I know jewellers would sell off the trades to various jobbers or scrap them outright if they were derelict. We are much more likely nowadays to keep an old watch simply for parts, but back in the day they would have been passed on to a secondary market.

Possibly Bulova themselves gave the dealers credit for the watches traded and dealt with them at head office, because it was a brand sponsored event. They may also have given credit and told the stores to do whatever they wanted with the trades. I could see that being a very popular policy, but that is pure speculation.