Treasurer with non-conforming re-dail.
In reply to 1937 ad date? by William Smith
I have seen that dial just as shown but don't remember where it was. Looks like a treasurer and I don't think I have ever seen an advert on a President that wasn't 21 jewels. My vote would be a tenative Treasurer due to the lack of minute track. and until a catagory is established for botched re-dial jobs. The crown on the advert looks to be recessed so as to be almost level with the edge of the case and the subject watch has a crown that sticks out a bit and is probably a generic crown.
There's a couple variations on dial in 1936/37 ads for Treasurer on site. Note movement is USA and dial is printed SWISS at bottom. Other than that, just missing the minute track from ad Shawn posted above. Other 1936/37 Treasurers on site have USA movement and no SWISS on dial.
Dial is close, but w/ SWISS and missing minute track?
Non Conforming ....but darned close to original redial.
In reply to Diameter of case not by wfj_j
Thanks wfj_i for update. That would match Treasurer dimensions for several "known" Treasurer. Don't be put off by a possible "non-conforming" ID. It doesn't take away from the beauty of the watch. It most likely means this nice Treasurer had a redial or dial swap to something not-as-original. If anything, it is more "unique" than other Treasurer's with dials conforming to "as original to production". That's all. It's a beauty!