Bulova 1942 Alderman

3/10 votes
Model ID rating explained.
3
Manufacture Year: 
1942
Movement Symbol: 
T
Movement Model: 
10AX
Movement Jewels: 
17
Case Serial No.: 
2469054
Case shape: 
Round
Additional Information: 

 

The BULOVA "ALDERMAN," Circa 1941- 42? Rose (aka: Pink or Red gold. Which equates to a higher copper content, for tint coloring...) 14kt. rolled gold plate case. 25mm wide, excluding the crown x 37mm, lug to lug. Copper finished dial with black arabic numerals and sub second dial, at 6 o'clock. Cobalt blue hour, minute and second hands, on the Rose tinted ensemble... Most likely "1941" release, since it's listed in the 1942 BB glass crystal catalog? (Also see the last image below, for reference...) And the fifth image (Stamford, YGP) was cropped from a 12/40 Saturday Evening Post display ad...

 

BEST :-)  Scott

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WatchCrystals.net's picture
WatchCrystals.net
Posted April 27, 2011 - 4:21pm

If that's a "lead- in" for a DEBATE... I frankly don't have the time or energy... to compare apples and oranges... Bulova OUTSOURCED the ads, and humans indeed make many errors and ommissions, thereon... (Which is commonplace, even on Madison Avenue. And always WAS...) Bulova had little control or influence over the final cut/printing of ANY ad copy... And likely ALSO outsourced the illustrating to people who were ad co ARTISTS, vs. Bulova watch designers, etc.  

The "thrird party" crystal manufacturers were ALSO the people designing the crystals FOR companies such as Bulova, and not limited to Bulova... as were the watch case manufactures, etc... Bulova made the movements, and assembled them into third party cases, with glass designed to fit those cases... Then they simply ADDED more model names, diff. movements, varied case treatments, bands/straps, dial options, etc., like most everyone else... But a crystal catalog often has the first to last mention of the model... and in conjuction with alternating (varied year) ads, or at least glass+ on hand, tells a FAR MORE complete story, than perusing ads, which is only PART of the story...

 

:-)  Scott  

 

NOVA
Posted April 27, 2011 - 4:26pm

Wow, for someone without the "time or energy" for a debate, you sure are long-winded.

No debate necessary.  You already proved my point beautifully with those Alderman crystal specs.  What else could I possibly add to that?

FifthAvenueRestorations's picture
FifthAvenueRest...
Posted April 27, 2011 - 4:27pm

amen,

A majority of the Vintage ads are from mail order catalogues - Sears, Wards etc who marketed literally thousands of products at one time, not only Watches.

Very few, if any ads are produced by Bulova themselves, they weren't in the advertising nor printing business - Human error will occur and it will take a little common sense and perspective to figure out.

NOVA
Posted April 27, 2011 - 4:40pm

Sounds to me like you're giving Bulova far too little credit for controlling their ad campaigns.  Sears, etc., would have printed what Bulova gave them to print.  And Bulova was far too "in to" advertising to have taken it lightly.

And "common sense" in this case is simply an excuse for believing what you want to believe rather than the evidence in front of you.  That's exactly why our watch IDs are all over the place.

FifthAvenueRestorations's picture
FifthAvenueRest...
Posted April 27, 2011 - 4:44pm

...but Sears was not Bulova Lisa.

Sears was the middle man, Buying wholesale, Selling retail - controlling the advertising of 'their' product.

Capitalism.

NOVA
Posted April 27, 2011 - 4:51pm

They would have published what Bulova gave them to publish.  Do you really think Sears developed their own advertisement campaign for every product they sold?  Of course not.   They reprinted what they were given by the product manufacturer.  It's no different than any reseller of goods today.  You can go to just about any product manufacturer's Web site, look at the copy there, then go to any online retailer and find the exact same copy.  Re-sellers don't make up their own ads. 

Think about the liability involved, if you are a reseller, and you write your own ad copy for products you don't make, and you get it wrong.  Someone then relies on that bad info. and either feels ripped off, or worse, gets hurt.  No way would they put themselves in that position.

FifthAvenueRestorations's picture
FifthAvenueRest...
Posted April 27, 2011 - 4:46pm

...but Sears was not Bulova Lisa.

Sears was the middle man, Buying wholesale, Selling retail - controlling the advertising of 'their' products.

Capitalism.

Wayne Hanley's picture
Wayne Hanley
Posted April 27, 2011 - 3:37pm

Roger that Lisa!!!

Wayne