This watch was originally thought to be a possible Academy Award model. However, there is no proof. There is a color picture of 7 Academy Award models that confused me & most of our members that made the comments below. Lessons Learned: One picture is worth a thousand words, one erroneous picture can mislead thousands of people.
To stop advertising the AA's would not include removing the namesake from the boxes, nor to stop calling the Watch an 'ACADEMY AWARD'.
The Watch simply would not be advertised in media such as newspapers, magazines, mailings etc.
I'm trying to theorise as to why We have 'ACADEMY AWARD' appearing watches dated 1953 and possibly beyond with no ads to substantiate their existance.
Obviously a 'Court order for Bulova to cease production' is not the Case as I pointed out earlier but rather an agreement not to advertise.
In reply to To stop advertising the AA's by FifthAvenueRes…
And why would they want to keep selling a watch that they couldn't advertise? Does that sound like Bulova to you? Not to me.
By the way, there was no agreement not to advertise. There was only a stipulation not to advertise in a certain way. Bulova could not use particular language in the adverts. It's an important distinction. Based on that stipluation, Bulova could not only still sell the watches, but they could also advertise them--just not the way they had been advertising them up to that point.
The simple answer to why we don't have any ads for the watches could be that we just haven't found the ads yet. There are quite a few watches in the database that don't yet have ads depicting them. So that's hardly a far-fetched theory.
This is the watch "his excellency" that I was looking for a pryamid crystal for. My watch has a crystal shapped like the color variance on the dial, in the form of four distinct pryamids. I don't know if this is and actual excellency or not, but the color variances are identical. I will post pictures alter to see what you all think.
JP
Above ad dated to July 23rd. 1953. Great work, William Smith. Note the copyright below the "Oscar".
Although the above ad does not contain the subject watch, it does however prove beyond doubt that the Acadamy Award line continued to be sold, and that Bulova continued to advertise them after 1952.
Subject watch is the AA "ZZ".