Found this on eBay. Did a little investigating to try to figure out the model, then snapped it up. It runs like a top. I'm not sure if the box or the band that came with it is original. I'm tentatively identifying this as a 1936 Craftsman. It's a little hard to be sure because I can't find any live examples but it certainly does look like the ads. The inscription on the back says 1937 but the date code and the case serial number seem to indicate 1936 manufacture date.
Neat watch, I'm thinking this may be a Dexter, like this one:
https://www.mybulova.com/watches/1935-dexter-10745
Ad lists Dexter as white gold, this may be a variant. Referenced watch is in a case with side engraving, however, it's impossible to tell if watch depicted in ad does or not.
Tentative 1936 Dexter
In reply to Neat watch, I'm thinking this by neetstuf-4-u
Comparing the Dexter that Bob linked (nice find Bob!) I noticed that your dial doesn't seem to follow the case lines exactly as it probably should. I wonder if maybe you have a Craftsman after all with a replacement dial/movement. It is hard to tell but your watch looks a bit longer to me than the Dexter. But it could just be the way they were photographed. Maybe we could have you measure yours and we can ask what the measurement on the Dexter is to compare?
In reply to Comparing the Dexter that Bob by Kathy L.
Good point about the dial. I did notice that but kind of hoped it wasn't an issue. Looking at the ad I posted, though, the dial follows the case lines perfectly for the Craftsman. So it probably is.
My own watch is 21mm (narrowest) X 26mm (widest) X 28mm excluding the lugs and crown. The length is 36mm if you include the lugs.
Regarding the possibiltiy of it being a Dexter, I've been thinking about the different movements. The Dexter that Bob cited is a 1935 and the 10AB date range is only 1934-1935. The 10AR is 1936-1937. Its entirely possible that models with the 10AB movement got the 10AR after 1935. So maybe that's not an issue.
This ad shows the Dexter and the Craftsman both together with the Dexter below and the Craftsman above. They look the same size to me but, at least in this ad, there is a slight rounding of the edges of the bezel in the Craftsman. I think mine has more of the the hard, sharp edges and the slightly thicker bezel of the Dexter shown here.
In reply to This ad shows the Dexter and by tshanno