The earliest ad seen with the Bulova "naked lady" picture, taken from an original watercolour painting by C. Coles Phillips entitled "TIME", which originally cost Bulova $3,000 in 1922.
Here is a Oct.4th. 1922 Jewelers' Circular snippet concerning the painting.
I missed these adverts originally. I think the top one is a real good indicator when the Lady Maxim line of watches first came out, May 1921. The advert refers to them as the women's version of the Hudson Maxim which might suggest that their name had not been cemented yet. Either way it gives us a nice timeline of early 1921, making a case manufactured in 1920 a good candidate for a LM.
Wow, well spotted! Makes perfect sense that the LMs had a model number associated as there was so many variants of them. Now we know what the 150 was designated as.
Wow, well spotted! Makes perfect sense that the LMs had a model number associated as there was so many variants of them. Now we know what the 150 was designated as.
Thanks Stephen.
We also have other evidence, with several Hudson Maxim/Lady Maxim ads stating; "The most beautiful watch in the world", and several Sat. Eve. Post Bulova ads with that same statement.
Curious error. Looks like the jeweler used his own text to change the original Treasurer text. Note how the font and spacing is different in the right Banker ad. Just goes to prove that even mat adverts aren't always correct.
Both adverts from 1928, different papers and jewelers.
Like you say, the font and spacing differs from that of the President, a subtle change that gives another clue on how to see changes to the original mat Bulova ad supplied to jewelers.
Nice pick up Stephen, not an easy difference to see apart from name/wording/price.
Pricing is another way of spotting changes, or non-Bulova issued ads, as they were always the same price for any model. Any lower than normal price means the ad is either "doctored" or made up usingold or non-original images.
The "Banker" ad on the right was possibly/probably changed because the advertising jeweler did not stock the Treasurer, but did have the similar but unengraved and cheaper Banker model for sale.
Quick fix, cheap and easy for the printing dept. at the local newspaper to sort out.
I doubt any jewelers shop had an advertising department that could do this work, easier to take any existing images/artwork to the printer at the newspaper for them to make up a suitable "collage".
La Feyette -The Pittsburgh Press - Sep 27, 1929
Spokane Daily Chronicle May 14 1923
Advert re-arranged to fit page.
Reading Eagle Dec 19 1929
Clare, Camelia, Ambassador, Lone Eagle
Nice advert which indicates when Bulova first introduced the Conqueror.
The Owosso Argus Press Apr 20 1926
A great detailed image of the 1928 President
The Sunday Vindicator Oct 19 1928
Reading Eagle Jun 15 1927
Seal Tite advert
Newtown Register June 29 1929
Rona, Dauphine, Roberta, Brewster, Lone Eagle
1922
The Post Star June 19 1923
The Fredonia Censor October 2 1923
The Daily Sentinal Rome NY, 1 November 1923
The Evening Leader NY, 11 December 1923
The Evening Leader NY, 14 December 1923
Fredonia Censor 21 September 1927
1928 Brewster
1923 Geneva Daily Times
Greenville Record Argus December 18 1926
Ladies Bulova Diamond watches
Greenville Evening Record December 19 1922
The earliest ad seen with the Bulova "naked lady" picture, taken from an original watercolour painting by C. Coles Phillips entitled "TIME", which originally cost Bulova $3,000 in 1922.
Here is a Oct.4th. 1922 Jewelers' Circular snippet concerning the painting.
Lady Maxim ad from November 11th, 1922.
Hudson & Lady Maxim ad, 1921.
The earliest Hudson/Ladies' Maxim ad, from May 1921.
Two 1922 LM ads, both from different locations/jewelers.
I missed these adverts originally. I think the top one is a real good indicator when the Lady Maxim line of watches first came out, May 1921. The advert refers to them as the women's version of the Hudson Maxim which might suggest that their name had not been cemented yet. Either way it gives us a nice timeline of early 1921, making a case manufactured in 1920 a good candidate for a LM.
Some new Lady Maxim ads. The first three are from 1923, the last is from 1924.
Finally, proof that Bulova had names for these numbered watches.
"Lady Maxim" on the dial, underneath it is the "150".
December 14 1922 Bulova advert from the Amarillo Daily News.
This is a Bulova generated ad, and below is the original.
The correct names for these watches should be "Lady Maxim number XXXX".
Wow, well spotted! Makes perfect sense that the LMs had a model number associated as there was so many variants of them. Now we know what the 150 was designated as.
Wow, well spotted! Makes perfect sense that the LMs had a model number associated as there was so many variants of them. Now we know what the 150 was designated as.
Thanks Stephen.
We also have other evidence, with several Hudson Maxim/Lady Maxim ads stating; "The most beautiful watch in the world", and several Sat. Eve. Post Bulova ads with that same statement.
17th. December, 1920 ad for bracelet watches made by J. Bulova. Co.
Original page below snippet.
Richmond Times, December 10th, 1922.
Proof of Bulova's manufacture of the Rubaiyat.
Earliest yet ad for the Bulova "Dancing Lady"
October 31st, 1922. ad.
Some more early Bulova ads.
May 1922.
November 1922.
Nice, it's the small details that give us the biggest clues. Advert states "Gents' Watches and Ladies Wrist Watches".
I like the distinction between a men's pocket watch, referred to simply as a watch and the ladies wrist watch.
Nice, it's the small details that give us the biggest clues. Advert states "Gents' Watches and Ladies Wrist Watches".
I like the distinction between a men's pocket watch, referred to simply as a watch and the ladies wrist watch.
Talking of pocket watches, have you seen the Rubaiyat p/w ad from 1919 yet Stephen?
I will leave a link to the 1919 ads I posted, and hopefully you could make it a "sticky" like the other ad threads?
http://www.mybulova.com/forums/new-bulova-watch-ads-1910-1919
1925 advert.
Freeport Journal Standard, Dec. 14th, 1922.
For men in touch with their feminine side, perhaps?
Shows an early The Miami News January 24 1922 advert for the Lady Maxim. Also details the shapes available.
Another Reading Eagle November 2 1922 advert showing an unengraved Lady Maxim
Curious error. Looks like the jeweler used his own text to change the original Treasurer text. Note how the font and spacing is different in the right Banker ad. Just goes to prove that even mat adverts aren't always correct.
Both adverts from 1928, different papers and jewelers.
Like you say, the font and spacing differs from that of the President, a subtle change that gives another clue on how to see changes to the original mat Bulova ad supplied to jewelers.
Nice pick up Stephen, not an easy difference to see apart from name/wording/price.
Pricing is another way of spotting changes, or non-Bulova issued ads, as they were always the same price for any model. Any lower than normal price means the ad is either "doctored" or made up usingold or non-original images.
The "Banker" ad on the right was possibly/probably changed because the advertising jeweler did not stock the Treasurer, but did have the similar but unengraved and cheaper Banker model for sale.
Quick fix, cheap and easy for the printing dept. at the local newspaper to sort out.
I doubt any jewelers shop had an advertising department that could do this work, easier to take any existing images/artwork to the printer at the newspaper for them to make up a suitable "collage".
Nov 29, 1921 Lady Maxim ad from the Amarillo Daily News (TX).
Nov 30th, 1922 The Ward County Independent No new model names, but early ad showing no Bulova on the dials.
October 1929
Bulova Romola, Collette, Isobel, Carolyn, Revere, Dorsey and Brewster.
First is February 1922, second bigger ad is March 1922.
These are probably LM models.
1927 Daily Illini 5-20-27
Lorna | Lenore
1927 Daily Illini 5-24-27
Countess
1928 Dekalb Daily Chronicle 9.6.28
Debutante | Ambassador
1928 Dekalb Daily Chronicle 10.9.28
Jola
1929 Dekalb Daily Chronicle 5.27.29
Princine | Patricia | Barbara | Ardsley
1929 Dekalb Daily Chronicle 6.24.29
Banker | Senator | Templar | Wellesley | Debutante
What a wonderful advert. 1929 was all about the casual 'Sports' watch.
1929 True Republican 5.22.29
Dauphine | Banker | Roberta | Norman
Peekskill NY Highland Democrat 1929
Lone Eagle, President, Madeline, Lucille, Isobel
1924 Cortland NY Standard
Bulova Gilda, Juno, Eileen, Patria
Earlier version of the Bulova Gilda, advertised with 8 full cut diamonds and 6 sapphires set in platinum and 18Kt white gold.
1929 Bulova Brunswick, Ambassador, Medeline, Bernice
The Evening Herald Klamath Falls, OR 18 Oct, 1929 Sport, LE, Social Secretary, Marquise or Countess
Nice, two new models here, 'Sport' and 'Social Secretary'.
Hmmm, I have a Social Secretary, I've been married to her for 37 years.