A Wonderful Advertising Piece

Wasn't sure what was going to show up when I bought this item but I felt I could chance it for $10USD.

Imagine my surprise!!

This is a framed hard stock poster of the 1924 Saturday Evening Post ad that features only the solid gold and platinum  Bulovas - 16 ladies and four mens, ( two of the men's are pocket watches) from 1924, the era before names. The frame is wood, across the top says "Bulova Watches" . This item is not something someone made up using Saturday Evening Post pages, this is truly Bulova Advertising Art. There is no date in the upper corner like the magazine pages, at the bottom is printed "As appearing in the Saturday Evening Post". The size is 22.5" X 15.5 " (71x49cm).

Once we figure out how to get images into the ad data base we'll finally be able to see these 1924 watches in crystal clear definition and hopefully be able to nail down a few ID's. If I have to, I can photograph each watch and submit them individually. I'm open to suggestions. It seems too large for a standard scanner, although I could remove it from the frame easily if I had to.

It's already hanging in my office. What a find!!

Posted June 11, 2013 - 1:22am

Now that is a major find Geoff. I would agree with you on the idea that this is from Bulova. Great find and good job.

Posted June 11, 2013 - 5:14am

Club 5000Panel Member

Please don't tell me you bought that off eBay......I'll kill myself for missing it. That should make a couple of people happy :-)

Great find. Any chance of obtaining a hi-res scanned copy...pretty please.

Geoff Baker
Posted June 11, 2013 - 5:54am

Club 5000Panel Member

I did ($9.99 + $9.99 shipping USD) I actually sniped in MUCH high figuring I'd have a lot of competition.

I will find a scanner large enough......I doubt it will fit mine.

jasonknoxphotography's picture
Posted June 11, 2013 - 9:10am

Great pick Geoff,

Actually was watching this and was going to bid but got stuck at work when it ended.

Glad to see it went into good hands.


William Smith's picture
William Smith
Posted June 11, 2013 - 6:19pm

Club 5000Panel Member

Great score.  Great frame.  Agreed pure Bulova marketing from Bulova, probably for dealers or even Bulova!  We have a low scan of a couple of these ads that were generated by Bulova (not poster size like this one) generated by Bulova-stating as seen in the Sat Evenign Post.  I think one was a large page in a jewelers circular of the period.  Like the ads ran in the pub, but different.

Easily worth more than a $C note IMO....wow.

Working on getting some higher res scans of the ads that were like this poster.  They are pending, as the one's I'm looking into are part of a (museum) collection which won't part with the actual hard copies....

Great find!


FifthAvenueRestorations's picture
Posted June 14, 2013 - 6:50am

Good to see someone appreciative recieved the print.

Awesome find, love the frame.

Bob Bruno's picture
Bob Bruno
Posted June 14, 2013 - 7:44am

Club 5000

Great find Geoff! ya done good!

Posted June 14, 2013 - 8:13am

Club 5000Panel Member

Ads date to December 27 1924.