Bulova Debutes 1925 & 1926 models in 1919 or "get the wayback machine, Sherman"

Submitted by William Smith on January 15, 2012 - 5:49pm

You gotta love Bulova's timeline at http://www.bulova.com/en_us/legacy
It's confusing, but better than nothing I suppose.  As we know, they have placed little effort into this, and often misrepresent, albeit it may not have been their intention. It's like they really didn't care that much...
When I go to 1919 on the timeline, they state Bulova  "...debuted the first ever complete line of men's jeweled wristwatches...", and on the right side of this text,  the ad they display shows models which were not debuted this early- as evidenced in mybulova.com ad database and knowledge of panel members and others. They "convienlently" don't cite the date of the ad, nor it's publication source.

Bulova Ad on 1919 timeline page
 

The above ad they display, other than color schemes, appear to be identical to the 1926 ad at http://www.mybulova.com

myBulova 1926 Sat Evening Post Ad

This could explain how I got an "original 1927 Lone Eagle CC from the first 5000..." off ePay and on arrival it turned out to be a 1927 Patent Date case housing a 1930 10AN.

OldTicker
Posted January 15, 2012 - 11:18pm

Looks like they need to do a little more homework, and your right, they don't seem to care about the past...just the present and making $$$.

I would think devoting some of there resources to the past would pay-off in retaining old customers (those that bought their first Bully in the 40's on up) and present day collectors.

mybulova_admin
Posted January 16, 2012 - 6:06am

Yeah, I saw this when they redid their timeline. Hey at least they know the myBulova sites exists.

That's gotta bea good thing. 

I'm also hoping that they will soon be paying more attention and be puting more stock into their wonderful vintage heritage.

Fingers crossed.

bourg01
Posted January 16, 2012 - 8:35am

Odd that the timeline skips the 50's entirely going from 1945 to 1960. I guess nothing really happened those 15 years! Right, we know better but they're still not saying.

FifthAvenueRes…
Posted January 16, 2012 - 8:55am

The most important thing I personally learned was that Bulova had the capability of manufacturing Wristwatches in 1912 +/-, almost a Decade prior to what We have in the database as their 'first' advertisement.

NOVA
Posted January 16, 2012 - 9:02am

In reply to by FifthAvenueRes…

Wristwatches, or just watches--which could mean just pocket watches? 

Unless I missed it, they don't mention making wristwatches for the soldiers fighting in WWI.  It would be nice to have that information confirmed, as it would also prove wristwatch production prior to 1919.

FifthAvenueRes…
Posted January 16, 2012 - 9:05am

 

1912

Due to the demand of watches throughout America, Joseph Bulova established his first plant committed to the total production of wristwatch components. Manufactured in the plant's central building in Bienne, Switzerland, the jeweled movements were fabricated via assembly line, allowing mass production and closer toward a standardization never before seen in the world of horology.

 

NOVA
Posted January 16, 2012 - 9:10am

Cool.

So sad that we see none of those earliest models.  At least not yet. . . .

FifthAvenueRes…
Posted January 16, 2012 - 9:12am

The text taken from the Bulova website timeline seems to indicate 'mass' production of components which, if viewed objectively would suggest Watch component production prior to the 1912 Date, just not on a standardized large scale.

William Smith
Posted January 16, 2012 - 6:30pm

I'm putting a request for help in a new imformation forum post. 

see post title:

Wish list of magazine, catalog, and publication names that we can look for in our ad search

PM me your private emails if you want FTP access to the stuff I have now.  Bandwidth and storage space is cheap...and you can always delete what isn't useful to you.  Lots of non-bulova stuff, but I'm just not cropping out or deleting a half page of non-Bulova ads to have just Bulova quite yet.   I'll try to organize pubs into PDF eventually, but for now, it's a bunch of jpg's and some .png's and a couple searchable PDF's.