Where do these Bulova stories come from....
November 19th, 1949
Arde Bolova, 60 year old bachelor-watch manufacturer-millionaire, reputedly one of the wealthiest men in the U.S., is likewise one of the least well known, as a person, to the public. One oft-repeated story about Bulova is undoubtedly apocryphal. It has him going into a Fifth Avenue Hotel in New York, trying to get a room and, when unable to, buying the hotel instead.
Source...The Billboard Magazine, November 26th, 1949. page 5
Also in this edition, an ad stating Bulova Watches w/ Rhinestone Dials.