Bulova 1922 Lady Maxim

Submitted by jabs on June 4, 2014 - 3:40pm
Manufacture Year
Movement Model
Movement Jewels
Movement Serial No.
Case Serial No.
Case shape
Case Manufacturer
American Standard
Additional Information

1922 Lady Pocket Watch (no advert)

Case signed "American Standard" with shield symbol

Case description of "Warranted 25 Years" include "Monogram Quality"

Movement caliber "10.A.I." signed "Bulova W. Co." and includes a number 18 within a triangle box

Dial signed "Bulova" 

Case serial number begins with "11" and serial number match with Roman numerals on the edge of the movement holder "VII III"

1922 Lady Pocket
Bulova watch
Bulova watch
Bulova Watch
Posted June 4, 2014 - 8:40pm

OOOOH I like it.

Posted June 5, 2014 - 3:21am

Nice dial, should have a bow at the crown, as these were converted chatelaine or lapel watches.
Many new non-Bulova ads show these were used in the US as early as the 1880's as bracelet watches, by adding a dummy crown and bow opposite the real one, and adding a bracelet or chain.
The subject could be a Lady Maxim.

Ads at bottom of page show that the numbered models are LM's, as long suspected.

Posted June 5, 2014 - 6:21am

In reply to by bobbee

Bob, you mean this one ??


Finally, proof that Bulova had names for these numbered watches.


   "Lady Maxim" on the dial, underneath it is the "150".

 December 14 1922 Bulova advert from the Amarillo Daily News.

This is a Bulova generated ad, and below is the original.

  The correct names for these watches should be "Lady Maxim number XXXX".


Posted June 9, 2014 - 3:41pm

That's the one.

Lady Maxim dial, the watch is similar to the  150B seen in other Bulova-generated ads of this time.

The watches in the LM ads are the same ones in the Bulova ads with numbers, and vice-versa.

Ergo, the numbered watches must be LM's.

This is my opinion, and not cast in stone. 

William Smith
Posted June 5, 2014 - 9:34pm

Follow Bobbee's link to the 20's ads and scroll thru and there are a couple ads suggestiong 150 and Lady Maxim may be listed as either/both.  I don't remember if there is a year when 150 became Lady Maxim, of if it was always named both/either from earliest date of occurance.  

Looks like a tentative (two tick) Lady Maxim to me, based on most other charactorists.  Fancy dial.  Nice ole girl.  

Posted June 9, 2014 - 3:43pm

By the way, I love that scrolled engraving on the back, some folks think personal engraving takes something away from a vintage watch, but I think it adds to it. Especially if detailed and well executed!

Posted June 10, 2014 - 3:47pm

Here is a blow-up of the LM/150, plus a negative.

You can now see the "Lady Maxim" name on the dial.