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Bulova 1928 Lucille

8/10 votes
Model ID rating explained.

Manufacture Year: 


Movement Symbol: 

Cresent Moon

Movement Model: 

5 AP

Movement Jewels: 


Movement Serial No.: 


Case Serial No.: 


Case shape: 


Additional Information

Vintage advertisement Dated Dec 1926.

as found.

Not For Sale
Bulova watch
Bulova watch
Bulova watch
Bulova Watch
Bulova Watch
Bulova Watch
Panel Member
Posted August 16, 2014 - 9:38pm

Could it be that the added engraving at the top and bottom of the bezel was a deliberate addition to differentiate between the solid 14kt and the 14kt golled filled version? So, the drawing of the ad is of the solid 14kt version, while the model we are discussing, which is 14kt gold filled. With the deviation we see.

bobbee's picture
Posted August 17, 2014 - 5:54am

Excellent idea Alex, and the kind of thing seen before that may show differences between gold content in models, like the Conqueror/Lone Eagle 1, with the different enamel design to that commonly seen in ads.

It stands to reason the manufacturer would want the better model "on show" in their advertisements.


Edit- also, how else could one tell the difference between a brand-new solid gold/gold plate model?

Small differences in dial design/engraving/enamelling could be a clever way for anyone who has to know the difference to recognize the difference without dismantling the case, such as factory packagers/assemblers who cannot read English, to non savvy shop assistants

William Smith's picture
William Smith
Club 5000Panel Member
Posted February 22, 2015 - 6:12pm

Did we see the Luella morph into the Lucile over time?  The earliest ad for Luella I found is from 1923.  Click for full ad. Fifth's Lucile ad from 1926 on right.

I found the Luella still advertised in this Dec 1927 newspaper ad from the Westfield Republic (NY).

I think there's also a 1928 and a 1929 ad still showing Luella in the 20's decades forum thread.

Also see a 1927 full ad showing Luella, and I'm hoping the date is correct for this ad, as it is very similar to the 1923 ad also in the main database, and shows both model numbers and model names. Looks like these are the same ad.  I fear the date on the 1927 ad may be incorrect :(