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This is a great looking ladies art deco from 1933.
The outside case number is noted above and the inside number is 310868.
The case is unmarked for metal content and inside says: Bulova Quality
Pat. Date June 10, 1924
This has a poppy flower crown, I am unsure if it is original but is the same style flower as other Bulova engraving.
The ad is from 1934 and while the case is a baugette style and not stepped the "sky scraper" case embellishments are the same so possibly this an earlier version of the Florence.