Bulova 1940 Senator "B"

5/10 votes
Model ID rating explained.
Manufacture Year: 
Movement Model: 
Movement Jewels: 
Case Serial No.: 
Case shape: 
Additional Information: 


The BULOVA "DRAKE," or perhaps "RADIO CITY," Circa 1940 and maybe 1941? Yellow or Pink (Rose) gold filled case, 14 Karat, RGP.

NOTE the modified 1939 President style (vs. terraced lug, on the 40s Senator) case design, please...


Best :-)  Scott

Not For Sale
Bulova watch
1940 Bulova watch
1940 Bulova watch
1940 Bulova watch
1940 Bulova watch
Bulova Watch
WatchCrystals.net's picture
Posted March 14, 2011 - 4:56am


"R.C." in '42 an/or 43+ as a medium quality/price tier offering (i.e. 10 or 14 karat GF varietals) for the NY+ masses... ("Radio City" is MUCH easier to promote, also!) And then maybe the "Drake" namesake, in solid 14 karat yelow gold, for a year+??? (42- 45 +/-???)

NOW... about the "single dial offering" THEORY!? (i.e. on the 10 year term, 40s Senators???) LOL...





Some are "Original..." And some are "Creative Embellishments," I suspect???


:-)  Scott

FifthAvenueRestorations's picture
Posted August 25, 2011 - 6:21pm

'SPENCER' Case design change in that Year due to hot sales of the step lug version? Not uncommon for Bulova in the least.

(think late 1920's 'TEMPLAN' and 'TEMPLAN'. Same Watch, different Case. both in the database)

FifthAvenueRestorations's picture
Posted March 14, 2011 - 5:14am


It's not a theory.

Fact : there are no known ads or visuals of any sort at this time depicting the 'SENATOR' in any other Dial configuration than with applied Gilt Arabic numerals displayed in the standard form.

After 10 Years and the numerous ads available You'd think there would be at least one, there are none as in zero.

Then throw in the 'BLACKOUT' - a step lug Case with lumionous Dial, would this not be a 'SENATOR' ? according to Your theory, Yes.

shooter144's picture
Posted March 14, 2011 - 10:24am

Im gonna bet that with the ease of custom dials ( just look at some on the bay gawd awfull) people are specin out what they think is cool and will sell better...unfortunately this makes them harder to id and even more unfortunate is the lack of taste (think sideways black and white hour glass in a Tanq) awfull!!!

Elgin Doug
Posted March 14, 2011 - 10:34am

And worse, if you look closely at a lot of them, they're poorly executed as well - off center, 'coloring outside the lines', etc.  Sadly, they seem to sell, so the perpetrators will likely keep doing it.

shooter144's picture
Posted March 14, 2011 - 10:39am

Its going to hurt the value of some of our rareish original black dial stuff, lotta refurbs are now black...

WatchCrystals.net's picture
Posted March 14, 2011 - 2:54pm


Too bad you'all miss the (underlying) points... Aside from the fact that I happen to be very "marketing minded," as well as a "aesthetic designer" person... I also understand  well quite well how the mind works! (Or doesn't really, when RATIONALIZING...) And (my view is that) there is absolutely NO WAY BULOVA would offer the same (i.e. ANY mainstay seller) for a DECADE) in a single dial option, case option/s, band option/s, etc. (with a WORLD WAR in between...) That's IMPOSSIBLE! (Fashion Marketing 101: CHANGE IT UP!!)

The use of the SAME illustrated "LOOK" is rather (was/is/will always be...) merely to REMIND a potential "sameness" minded buyer (i.e. "the "herd) that the SENATOR" is still an option, with the ORIGINAL theme, in PRINT VIEW... (Which after the "distraction" of say a World War... might yet be an advertising "anchor?" And there is nothing "theoritical..." about COMMON SENSE based deductive reasoning, RIGHT??? So WHY change SOME model looks in print, and NOT others? SIMPLE, different BUYER rationales = Diff. strokes!! (So the other dial options are "test marketed," and then later (also) offered, IF THEY SELL well enough!? (Which of course, THEY DID, obviously!)

And the point of "debate," is to do so... with absense of preconceived notions (i.e. rationalizations) RIGHT??? Case in point... who else here has really STUDIED marketing, advertising, psychology, design, etc.? (I mean to say... do you really UNDERSTAND the ad/marketing/buying gamut???)

And furthermore... HOW MANY of those "dial options" are ORIGINAL? If you still say ONLY ONE... then PROVE otherwise... because I'm just NOT "buying it" for a second, SORRY! (1st Hint: 1940 Senator, original watch box...) The black dial was redone for enhanced resale... And I skipped over the blue, red, etc. dials... as that's eBay, for yah!!!


:-)  Scott


Wayne Hanley's picture
Wayne Hanley
Posted June 15, 2011 - 2:22am

At this point in the discussion I have to ask the question, what came first the Blackout or the Senator? I think the Blackout was on the market first. Bulova sees the popularity of the Blackout & using the same case introduces the Senator in 1940 with a variety of dial choices.

Both watches used the same case. It has been Bulova practice through the years to use old cases and rename them for reasons of marketing, e.g. Bulova changed the name of the Conqueror case from 1926 to Lone Eagle in 1927 to commerate Lindburg's Trans-Atlantic flight. Why did they choose that particular watch to be name the Lone Eagle. According to examples of Conquerors we have on-site there are no design/physical differences in the case. The eagle corners were same. Whatever happened to all of the supposed early design Conquerer case?  But I digress!

Just for grins lets compile manufacturing year & case serial numbers for any Blackout model we can find and compare them to earliest known 1940 Senator model watch. Which came first, the chicken or the egg?


FifthAvenueRestorations's picture
Posted June 15, 2011 - 9:40am

The 'SENATOR' namesake was prior to 1940 and the 'BLACKOUT' does not appear prior to 1942, some dated 1941. - post Pearl Harbour IMO.

Any ads showing the step lug cased 'SENATOR' dated 1940 - '41 ?

Posted August 25, 2011 - 3:50pm

Panel Member

Exactly the point I mentioned with 5th's 1945 Spencer. Who's to know for sure! We know the yellow gold with silvered dial is a Senator A. Is there a B,C,D or E model. We just don't know, except for the Blackout which has radium figures and hands. Another can of worms!