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Bulova 1948 Chief

1/10 votes
Model ID rating explained.

Manufacture Year: 


Movement Serial No.: 


Additional Information

The BULOVA "CHIEF" was apparently a new release (replacement?) for the very similar (case and dial look) "CLINTON," sporting a (new?) 17 Jewel movement, and a stylish gold filled braided metal band... I unfortunately only have the information posted, that is visible in the cropped image of the display ad illustration. "CHIEF, 17 Jewels, $57.50."  (Dec. 11th, 1948 Saturday Evening Post...)


BEST :-)  William

Not For Sale
Bulova watch
FifthAvenueRestorations's picture
Posted March 11, 2011 - 7:46am


Black Hands, Black printed numerals and Tracks ??

All important details as there are very similar models named differently.'s picture
Posted March 11, 2011 - 6:24pm

The 12/11/48 (SEP) ad only shows the info provided... And yes, black (painted) numerals vs. AGN (Applied Gold Numerals)  were on the watch used, for this illustration... Might that have been the only option, on such a popular selling case, after nearly a decade? I highly doubt it... as the watches after the war were also (if anything) getting FANCIER until the mid 1950s, at least!


:-)  Scott

FifthAvenueRestorations's picture
Posted March 11, 2011 - 6:47pm

Agreed, on the Black Hands and Numerals.

The 'CHIEF' and  'COMPTROLLER', then 'KNICKERBOCKER' and then the 'CLINTON' are 2 different models.

The 'COMPTROLLER', 'KNICKERBOCKER' and then 'CLINTON' being one and the same with Gilt Hands and Numerals.

Year of production would denote which.

 : )'s picture
Posted March 11, 2011 - 7:40pm

The dial finish options were 2+ on ALL models, any watch brand, in the mid to upper price tiers... As the 1948 Christmas ad I just uploadload illustates, for the sake of consistent aesthetics... (i.e. they might just  as easily been ALL "AGN" dial faces, or lummie dials, for that matter!) Those were afterall (Bulter with black numerals, or AGN on Champagne) the mainstay for Bulova (and others) basic dial offerings...

And when they were spendier watches with say 21Js, etc... then they offered 3- 5 dial stylized options... Elgin for example did this for decades, and practically OWNED the mid priced ladies market, when Bulova started making watches, in the mid 20s... And consequently, ultimately had some 10,000 "model releases," in about 90 years time... by enlarge due simply to the HUGE no. of subtle design choices offered! (i.e. dials, etc.)


:-)  Scott's picture
Posted March 11, 2011 - 7:26pm




:-)   Scott