Bulova 1953 Byron

Submitted by neetstuf-4-u on March 10, 2020 - 12:05pm
Manufacture Year
1953
Movement Model
10BT
Movement Jewels
15
Movement Serial No.
L3
Case Serial No.
5987279
Case shape
Rectangle
Case Manufacturer
Bulova
Crystal Details
23.4 MM x 18 MM
Gender
Mens
Additional Information

Yellow gold plate w/stainless back. I really like the looks of this one. Great lugs and subtle stepping of case sides. Case and movement both marked "L3". Super clean and running accurate as received on a "Flex-Let" period replacement band dated 1-53 that's just as nice as the watch.

1953 Bulova Byron

"Featured on TV".

 

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neetstuf-4-u
Posted March 10, 2020 - 12:35pm

Regarding the ad call-out of "featured on TV", an interesting fact worth noting: The world's first television commercial aired on July 1, 1941, before the beginning of a baseball game in New York between the Brooklyn Dodgers and Philadelphia Phillies. The commercial aired on NBC's WNBT-TV, was only 10 seconds long, and was an advertisement for Bulova watches. It cost the company a total of $9 ($157 in 2020 money)..

Geoff Baker
Posted March 10, 2020 - 9:40pm

In reply to by neetstuf-4-u

Bob - Bulova has the video in WIDEN, their archive database but it's also available on you tube.  Here's the description in WIDEN: The first ever TV commercial, a Bulova ad. The commercial played before a Brooklyn Dodgers–Philadelphia Phillies game at Ebbets Field in Brooklyn, NY. The NBC-owned station WNBT in New York aired the first legal commercial in television history. Advertising was banned on TV until the Federal Communications Commission gave commercial licenses to 10 stations on May 2, 1941, to go into effect July 1. WNBT was the only one to air an ad on that day.

 

Geoff Baker
Posted March 10, 2020 - 9:41pm

Very nice condition - 1953 Bulova Byron

JimDon5822
Posted March 11, 2020 - 2:23pm

Great story.  Those were some cheap commercial rates but then how many people had TVs.  

1953 Bulova Byron.