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Interesting Watch - No name or printed information on the dial. The back has full Bulova infromation on perimeter including the name BULOVA, Stainless steel back, Anti-magnetic, Shock resistant, Self-winding, Water Tite . Centre surface includes Bulova Quality and L4 for 1954 plus the case serial number noted above. In the advert information on this site the Christmas ad for 1954 shows a very similar watch with a scolloped edge around the dial; however, the face states Bulova, 23 Jewel, Selfwinding. It is named as a Bulova 23 Jewel. I am as always very interested in your opinion.