I would see it as Yankee Clipper
I'd agree with Yankee Clipper
I would agree with Yankee Clipper. Here is an ad.
1956 Bulova Yankee Clipper
The trade in deal mentioned could be an in house jeweller's arrangement, or it may have been in conjunction with Bulova themselves. Basically the watch is being offered at a discount or sale price, up to 46% in the case of the '23' pictured. Obviously it would be less for the Senator.
As a repair shop, this is actually a good idea and from time to time would yield some good parts watches or even watches that could be reconditioned and then sold in the store. I heard that Bulova would accept the trades from the stores and give them credit, but not sure how long this was the case and when.
1956 Yankee Clipper.
1956 Yankee Clipper