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Bulova 1959 Bulova 23

7/10 votes
Model ID rating explained.

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Here's another mystery watch. 14K white gold. I have been calling it a Bulova 23. I think it's a new one for the database.

Not For Sale
1959 Bulova 23 watch
1959 Bulova watch
Andersok's picture
Panel Member
Posted July 26, 2015 - 8:46am

Quite a handsome watch! The yellow gold version is the 'JW' variant as seen in this 1959 sales book, and it makes mention of being available in white:

The 1961 pricelist shows three other $150 Bulova 23 variants (DW, LW, and IAW), but I can only identify DW or model 31306, leaving two unknow that could be the variant for your watch.

Bulova 23 - unknown variant

Panel Member
Posted July 26, 2015 - 9:58am

Agree with Ken

Reverend Rob's picture
Reverend Rob
Panel Member
Posted July 26, 2015 - 10:28am

Wow, very nice. I'd also say '23', unknown variant for now.

Panel Member
Posted July 26, 2015 - 10:58am

Bulova 23 JW. Ad says also in white.

William Smith's picture
William Smith
Club 5000Panel Member
Posted July 26, 2015 - 12:06pm

For the Bulova 23's, the price lists, Bruce Shawkey's NAWCC Journal article,  and other ads we have to date strongly suggest different gold colors had different variants- all the way out to three letter variants.
Bulova 23, unknown variant.

Posted July 26, 2015 - 5:51pm

Bulova 23 unknown variant.

Geoff Baker
Club 5000Panel Member
Posted July 28, 2015 - 8:16am

Joe, this is a wonderful watch, I love the coin edge bezel, very distinctive. Don't put your camera down yet, keep 'em coming!

Bulova 23, a real beauty!