Bulova 1963 La Petite

5/10 votes
Model ID rating explained.
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Rounded Diamond shape
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This is a Bulova 10KT white gold RGP diamond watch with a date code on the case of 1963.  The bezel has a diamond on each side and a beaded lug.  On an interesting Speidel gold filed bracelet with inset diamonds or glass.   The movement is a 5AR with a date mark of M2.    I found the following ad for this gold color case which is a great match as a La Petite.  Mine is a white gold version.   


Not For Sale
1963 Bulova La Petite watch
1963 Bulova watch
1963 Bulova watch
1963 Bulova watch
1963 Bulova watch
Andersok's picture
Posted April 10, 2018 - 1:02pm

Panel Member

I would agree this is a La Petite. Here is another ad showing the white and yellow, but no variant ids. The 1964 pricelist shows several variants of this model at the $59.95 price range (A, AA, AAA, B, BB). I'm unable to narrow down a variant, but La Petite is the model.

Posted April 10, 2018 - 1:50pm

Panel Member

good advert finding Ken, according ad, I would vote for La Petite Marquise in white gold (L)

neetstuf-4-u's picture
Posted April 10, 2018 - 1:59pm

Panel Member

Hey Ken, good ad find. It appears to call out La Petites by sub-names -

La Petite,

LaPetite Square,

La Petite Swirl,

and La Petite Marquise.

Each listed as yellow or white.

I wonder if this was part of the official designation, with perhaps the first with no sub-name "La Petite" being A (yellow), AA (white) and AAA (Rose Gold), La Petite Square  being B and BB, etc.

I'm not saying we should try to give a letter variant without conclusive proof;  I'm just thinking out loud, so to speak.

Should subject watch be assigned "La Petite Marquise" no letter variant? That gets my vote.


Andersok's picture
Posted April 10, 2018 - 5:18pm

Panel Member

I don't think those additional advert descriptions were part of any official name, at least there is no mention of them in price lists. Seems more like a marketing attempt to give them some distinction.

BTW - here is the 'A' variant:

Pricelists sometimes provide us case color, but none shown in 64's list.

Posted April 14, 2018 - 1:08am

Club 5000Panel Member

The subject watch is a Bulova La Petite 'LE' as per this advert.

1963 Bulova La Petite 'LE' watch

Geoff Baker
Posted April 14, 2018 - 8:00am

Club 5000Panel Member

Stephen  I don't think that's the same watch. Note the ribbon on the opposite side of the diamonds, the advert you added shows it smooth, this watch its not.

I'm going with La Petite also, no variant

1963 Bulova La Petite


neetstuf-4-u's picture
Posted April 14, 2018 - 9:10am

Panel Member

I'll agree to La Petite, no variant as well.

Reverend Rob's picture
Reverend Rob
Posted April 14, 2018 - 11:18am

Panel Member

La Petite.