Bulova 1964 First Lady

4/10 votes
Model ID rating explained.
Manufacture Year: 
Movement Model: 
Movement Jewels: 
Case Serial No.: 
Case shape: 
Crystal Details: 
Diamond edge with 12 facets (Dodecagon)
Additional Information: 

Balance cock marked BXW and marked M4 on the barrel bridge next to the ratchet wheel. Unadjusted, Bulova Watch Co.


Case marked:

<li>Bulova M4
<li>10K Rolled Gold Plate

Not For Sale
1964 Bulova First Lady
1964 Bulova watch
1964 Bulova watch
1964 Bulova watch
1964 Bulova watch
Bulova Watch
Posted June 13, 2016 - 6:11am

Panel Member

I would say that it is a "First Lady" variant "K" as in attached advert from sixties

Your watch was probably the indications movement M4 made in 1964, on the case is also visible 4

Andersok's picture
Posted June 13, 2016 - 7:51am

Panel Member

I agree that this should be dated to 1964.

I also found several different variants for this style:

H in 64

G in 65-66

K in 67

I think we can rule out the H, since it is a white gold version, but it does look to show a dial with the groove-like pattern. The other ads show a simple dial, or perhaps just lack enough detail.

The subject watch could be either the G or K, but we don't know which is yellow or white; and the subject watch looks to be a combination of white and yellow, which could also be another variant not found in ads.

I would go with First Lady no variant

Posted June 13, 2016 - 12:28pm

WOW... such in-depth detail and responses.  Can't thank you enough for making my first posting a success in identifying/correcting my information.

Will the Panel take care of updating hte incorrect info or is that something I should do?

Geoff Baker
Posted June 14, 2016 - 5:50am

Club 5000Panel Member

Hello Midesigns, welcome to myBulova, this certainly is a beautiful little watch. She looks like she's been treated very well. Is it possible to get a photo of her all put together?

I'll go along with the First Lady ID as well (nice work Ken)

Dodecagon...now there's a word I rarely use! 

Posted June 14, 2016 - 12:05pm

Here are some 'after' photos.  Just finished servicing the movement and case.  At some point the original band was replaced with this Spiedel USA  rhinesonte-studded model which doesn't look half-bad really.  Personally I wouldn't mix diamonds with rhinestones.