Bulova 1966 Leading Lady

Submitted by donegd on May 24, 2015 - 7:18am
G
Manufacture Year
1966
Movement Model
5AR
Movement Jewels
21
Movement Serial No.
-
Case Serial No.
M37160
Case shape
Oval
Case color
Yellow
Case Manufacturer
Bulova
Gender
Ladies
Watch Description

Hi all

I got this little watch in with a couple of straps I bought. I think it may be a First Lady E.  The case is 10k rolled gold plate and has the serial number M37160. The movement is a 21 jewel 5AR. Its running great and is in reasonable condition for its age.

1966 Bulova Leading Lady G watch
1966 Bulova watch
1966 Bulova watch
1966 Bulova watch
Andersok
Posted May 25, 2015 - 6:11am

Is the case color yellow or white gold? I'd say we have a 21-jewel Leading Lady model with either variant "G" for Yellow or "H" for white, as identified in this post for a 1963

Geoff Baker
Posted May 25, 2015 - 8:53am

I agree with Ken, Leading Lady, variant to be determined by case color.

donegd
Posted May 25, 2015 - 9:03am

Hi Andersok

The case is yellow gold

William Smith
Posted May 25, 2015 - 3:06pm

Here's an ad Jabs posted in the thread Ken linked above:

ook as Leading Lady "G" (advert from 1962)

William Smith
Posted May 25, 2015 - 3:08pm

I'm good w/ tentative Leading Lady, variant unknown.

EDIT:  Actually it does look like a match the "G" in the ad.  Do we know if the "G" referrs to the yellow gold or white gold variant?  

If "G" is yellow, then I'd vote Leading Lady "G".

William Smith
Posted May 25, 2015 - 8:56pm

Wow there a lots of Leading Lady variants in the Spring 1964 price lists (cumulative models section below).

I'm seeing multiple models denoted as variants A, B, C, D, E, etc... Some with marked price differences, some with smaller price differences.  The "I" vartiants, for exmaple, have prices of $115.00 and $59.99, respectively.  While the "G" variants are $75.00 and $49.95, respectively.  This leads me to believe the two "I" variants AND the two "G" variants have differences which include unknown attributes which are more than just gold case color.    

Now I compare the price of the cheaper "G" variant (53206) with that of the cheaper "H" variant (53207).  Both are listed as $49.95 price.  The same price but different variant letter could be the Yellow vs Gold distinction?  ...and perhaps its just coincidence that the last digit of one model number is one unit higher than the other....

William Smith
Posted May 25, 2015 - 9:03pm

Well heck... I didn't have to do any of the above for the "G" vs "H" variant based on gold color.  Ken and others had linked an ad from 1962 showing the "H" as white...

So I'm good with a 1966 Leading Lady "G" variant ID for subject watch.   ....but at least I noticed that one unit increase in internal Bulova model numbers between another "pair" of watches for which the only attribute difference is gold case color....
 

donegd
Posted June 8, 2015 - 4:14pm

Thanks for that Will

I can now catalogue in my files