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Bulova 1970 First Lady "E"

5/10 votes
Model ID rating explained.



Manufacture Year: 


Movement Model: 


Movement Jewels: 


Movement Serial No.: 


Case Serial No.: 


Case shape: 


Case Manufacturer: 




Additional Information

My mother purchased this watch for me as a birthday gift maybe 6 years ago from a consignment/antique store. The wrist strap is soo tiny it looks like it's made for a child but it fits my small wrist just perfect. It's a winding watch which is fabulous because I have some weird condition that makes battery operated watched go dead within days of wearing them.... 

I need to get the faceplate replaced as it fell out & was lost when I moved- the watch has been in storage since then but I am getting married in July & would like to wear it. Any information would be soo helpful- especially the model, year (i'm guessing 1970 but not sure), and any repair store recommendations.... 

Back Plate Info:

(at the top)

10KT rolled gold plate

Bulova N0 (pretty sure it's N0 but I could be wrong)

(at the bottom- I assume case serial #)


(inside back plate)

looks like 2500 in black ink with a 9 0 or 5 0 underneath, also 2900 is carved in small hand  writting above the black ink #'s


Movement Info: 

winding- near knob "Un Adjusted"

Bulova Watch Co




17 Seventeen Jewels



Not For Sale
Eureka707 1970 Bulova First Lady 11 24 2014
Bulova watch
Bulova watch
Bulova Watch
bobbee's picture
Posted February 27, 2013 - 4:07pm

You are right, the back is marked NO for 1970, and so is the movement.

This is an extremely pretty little watch, and the "Mask" on each end of the watch looks great!

I don't think I have seen this model, but you could have fun looking here:



Or here:

Good luck!

Posted February 27, 2013 - 8:13pm

Thank you for taking a look! I went through the ad links you posted & found an image that looks the same but it's a 1968 ad for a First Lady "E" (which you posted I think) along with the Rubaiyat "J", Beau Bremmel "AL", etc - does it matter that the ad & make year don't match though?

bobbee's picture
Posted February 27, 2013 - 9:42pm

You found it! Great work!

I bet you feel good after that, it's fun to do, yes?

I f we cannot find an ad in the exact year, we will "cast about", a year or three before and after the manufacture date on the watch, and if we cannot find a match, we will sometimes look a little later and earlier until we are sure we have or do not have, an exact match, but you did it by yourself so congrats, and yes, it is the "FIRST LADY 'E' ", one of several I've posted.


Posted February 27, 2013 - 4:22pm

Unknown for the moment

Club 5000Panel Member
Posted February 28, 2013 - 5:41am

First Lady "E" it is...nice ad find!

Geoff Baker
Club 5000Panel Member
Posted February 28, 2013 - 6:18am

First Lady E works for me

bobbee's picture
Posted February 28, 2013 - 6:35am

Anyone got a crystal to fit, so this pretty watch can go to a wedding?
"Something old, something new..."! : )