This watch is unknown to me, I put 'Alden' as my best guess, judging from the ads. I found a lookalike in number 27 ad. What is different, however, is the inner chapter index, which I can't recall having seen before. Under magnification, it appears that the sub second index has been darkened by hand. It bears both an engraved Omega type symbol, as well as the star or snowflake, which is struck. This gives two consecutive years of 1940-41.
The movement is a 10BE, which is an ETA 900, 15 jewel with Breguet overcoil. The case is very slightly curved, and crystal dimensions are 17x24.5, with a bulge to 18mm in the middle. The case is marked "Bulova Quality" on the edge of the outside, caseback, and bears no markings other than watchmaker's service marks (now including my own) within. It runs pretty good with a delta of about ten seconds in three positions.
What sayeth you, learned colleagues? Alden?
Could this be a Horatio? http://www.mybulova.com/node/5053 Dial looks very similar.
Do the sides look engraved? Hard to tell. Although '41 to '44 is a bit wide, it may be because of wartime interruptions and the like. I'll go with the later date as recommended. The dial, I think, has been scrubbed, and only the chapters pad printed back on, and incorrectly.
Um. The '43 Alden ad I posted on page 1 of this thread is a dead match to the subject watch. Other than the refinished print on the dial. The '37 Horatio hour markers appear more barrel shaped whereas the '43 Alden are practically straight from top to bottom, just like the subject watch.