Hi all - This little gem is one of four ladies watches I received this morning. I believe it may be a "1935 Lady Bulova". The movement is a 7 jewel 3AN which has a triangle mark . the case is 10k Gold filled and has the name Bulova followed by a shield stamped at one end of the case and the serial number 512301 at the other. the bezel has a diamond set in a triangle at each end , and the bracelet is also set with stones including the catch. This one of the prettyest watches I have come across so far. Unfortuatly its not running at present but, I believe its may just need a good clean and service I think this little beauty will be well worth trying to get back into working order.
P. S my wife has already taken a liking to it :-)
Case does seem to match the watch in the first ad (the catalog ad Plains found years ago). The second ad is a black and white version of what also appears in the 1935 Sat Evening Post in lower resolution, but color. The area where the bezel meets the lugs in this ad is tapered, while the subject watch is squared where horizontal bezel meets the lugs (like shape in Plains catalog ad).
I'd be good with 1935 Lady Bulova ID.
In reply to Looking at the last ad pic l by donegd