This is what i believe to be a 1950 Hancock. It is a 10BC 7 jewel movement. It has applied gold hour markets and stainless steel back. It lines up perfectly with the ads.
It could also be the Walton. Here is another one in the DB that looks like this watch. http://www.mybulova.com/watches/1952-walton-3048
In reply to It could also be the Walton. by Kathy L.
Good catch Kathy. We had this conversation once before and decided this configuration was a Walton. Both the Walton and Hancock ads appear nearly identical and both watches share the same model number (31901) in 1950.
http://www.mybulova.com/watches/1950-walton-9340
Based on this, I change my vote to
1950 Bulova Walton
In reply to Good catch Kathy. We had this by neetstuf-4-u