This is my girlfriend's watch. I found it at the same thrift shop I found my own first Bulova at. It was slightly more expensive than mine (mine cost $3) at $10, but quite a bargain at that price in my opinion. It winds and works. Back panel says Bulova, date code is M3, 10kt rolled gold plate.
Are you able to open the watch to confirm the movement and jewel count? It may house a 21-jewel movement, perhaps 5AR model. You may also see a case number stamped inside the back, possibly 2441.
Ads are showing this as the Leading Lady 'V'. The 'V' variant is for either the white or the yellow gold, but I am unable to narrow down which one.
1965 ad:
Leading Lady 'V', pending jewel count verification
In reply to Are you able to open the by Andersok
In reply to I was able to open it up, it by Sguy