This is a Bulova Ladies Sport watch in 14K Gold Filled with Ruby, Jade and Black enamel inlay.
The naming is confusing due to Bulova Ad (see 2nd upload)
Bulova states: "Introducing the Bulova LIDO" , however, they gave each watch another name. My watch is the "YVETTE".
In reply to Wow, this is another first by mybulova_admin
Dear TexasLady, your watch is an "unknown" but certainly part of the Lido family. In the early days, Bulova used 7 different shapes, that were not unique to them. Over the past I have noticed that a specific deisng (like the Lido) were actually created for all those 7 shapes, although only one or a few were advertised. I gave names to these "basic shapes" as I call them. The Yvette is has the "double barrel" shape. I called it this way because it has a barrel shape on the sides, but also at the top and bottom. You subject watch has what I call the Cut Corner Tonneau shape, basically the double barrel shape with the corners cut off. This model was never advertized. Hence, unknown. By the way, the Garconne, is generally called "tonneau" shape, so I use that name for that shape as well. The Pierette has the "Cut Corner" shape. The Alicia is the "rectangular" shape.
In reply to Dear TexasLady, your watch is by Alex
I have to agree with Alex as well. Case shape of subject watch has "pinched" corners as opposed to straight lines in ad. This may be artistic license, but maybe not. No doubt it's a Lido.
At this point, I lean towards "Lido No variant" and suggest that as they appear in the future, list the names as variants (ex.) "Lido Yvette", "Lido Garconne" etc. as opposed to just entering by the given name. That way, these seldom seen and unique enameled models don't get lost in the unknown drawer, all could be entered and grouped under one heading for ease of research.
Referenced ad refers to them all as Bulova Lido "in a variety of designs........ one of these Lido models" as opposed to "Lido Collection".
As far as I can see, we don't have a single example of an enameled Lido in the Db, either under Lido or the given variant names.
In reply to I have to agree with Alex as by neetstuf-4-u
I love these watches - this is a fabulous example.
I agree that this watch appears to be from the "Lido" grouping but oppose naming it as such. To me the advert demonstrates that the Lido watches have proper names. While this watch is not pictured or referenced it certainly shares the characteristics of the watches shown.
1928 Bulova Unknown