Bulova 1920 Lady Maxim

7/10 votes
Model ID rating explained.
2.151429
Manufacture Year: 
1920
Movement Model: 
Favre
Movement Jewels: 
15
Case Serial No.: 
1077515
Case shape: 
Round
Case Manufacturer: 
American Standard
Crystal Details: 
19 mm
Gender: 
Ladies
Additional Information: 

Movement Bulova Favre 15JWL 3ADJ without model ID 

Case serial number start "10" mean manufacturing year is 1918 - 1921

Corresponding advert I do´nt found due to age but I think it could be some model in a series of 150

Not For Sale
Bulova watch 1918
Bulova watch
Bulova watch
FifthAvenueRestorations's picture
FifthAvenueRest...
Posted January 30, 2014 - 7:10am

problem being the Watch pre dates the ad by at least a couple of Years making it pre Bulova Watch Co. "makers of the famous Rubaiyat and Hudson Maxim Watches".

To clarify:

In My original post I guessed 'LADY MAXIM' based on the scrollwork to the Dial center as We don't see any 'RUBAIYATS' advertised showing such, yet. Currently the subject is an 'UNKNOWN'

mybulova_admin
Posted January 30, 2014 - 7:26am

Club 5000Panel Member

I note that the model name Lady Maxim was used in 1922. I'm looking for earlier references.

William Smith's picture
William Smith
Posted January 31, 2014 - 3:11pm

Club 5000Panel Member

I thought we had some trademark info that indicated date of first use was a few years prior to 1922?   I don't remember, but will poke around some of our trademark threads etc...  

EDIT:  2014.02.08    I forgot about this thread.  It's older, and we have learned some new info since post, but it gives a good example of how the process works over time.
http://www.mybulova.com/forums/american-standard-cases-revisited-c1919-t...

bobbee's picture
bobbee
Posted April 20, 2014 - 5:59am

     The Lady Maxim name is not seen in adverts or anywhere else before 1921. The first ad for the "Ladies' Maxim" watches dates to May 1921, below.

 

 

Here is a 1921 December ad for the LM.

This is the earliest provenance that is known for the Lady Maxim being made by Bulova. Note the "genuine Bulova wristwatch", and as such proves beyond doubt that Bulova made these watches.

 

Earlier 1919 ad for the "Rubaiyat" in this case.

 

bobbee's picture
bobbee
Posted April 26, 2014 - 9:00am

 At last.

 Name on dial "Lady Maxim".

Number underneath "150".

Page

bobbee's picture
bobbee
Posted September 1, 2014 - 9:49am

One tick for LM, possible Rubaiyat.

William Smith's picture
William Smith
Posted October 4, 2014 - 2:55am

Club 5000Panel Member

I'm still at two ticks LM, and hear ya on the chrono order of ads for LM vs Rubaiyat

The ad above is great.  Both 150 in text and Lady Maxim on dial.