Bulova 1922 Lady Maxim

Submitted by timerestoration on June 2, 2011 - 11:13am
Manufacture Year
1922
Movement Model
A.A.I.
Movement Jewels
17
Movement Serial No.
6153
Case Serial No.
2321
Case shape
Tonneau
Case color
White
Case Manufacturer
American Standard
Gender
Ladies
Watch Description

 Recently acquired this one... a real Mystery! 1924 is a guess. Movement is 8 1/2 lignes, case is 18K non-Bulova. I found a post on NAWCC site about a similar Lady Maxim (no photo). The case was 14K gold filled, but had the same manufacturer's stamp. Is this a BULOVA, or was it made for another company by BULOVA??

Image added by myBulova Administrator.

J. Bulova Company. Makers of the Famous Lady Maxim and Rubaiyat Watches.

 

Bulova watch
Bulova watch
Bulova watch
FifthAvenueRes…
Posted September 29, 2012 - 1:31pm

Lisa,

If You'd note in the forums the pre 1924 Case dating theory has gone 'out the window' at this time.

http://www.mybulova.com/node/4987

Why the piece above was tossed into the mix of this thread is anyone's guess as the Watch contains no beneficial information, it contains no information

bobbee
Posted September 29, 2012 - 2:44pm

Huh? What are you on about Mark?

EDIT:- I think Time Bandit just posted a valid watch, it has the Lady Maxim name on the dial and a different movement, in what looks like a Bulova case, or at least a case made by the same people that made cases for Bulova and other watchmakers.

And you think it's Lisa?  Hmmm....

DarHin
Posted September 29, 2012 - 2:55pm

TB, what were you trying to say when you posted the AM Standard case with the Lady Maxim dial and non-conforming movement?

Time Bandit
Posted September 29, 2012 - 3:20pm

DarHin, I wasn't trying to say anything! How is it a "non-conforming" movement when the watch was presented for what it is, not what it isn't?

Are we to think that "ONLY" Bulova had access to American Standard cases? I think not.

Are we to think that every movement cased in a American Standard watch case prior to Bulova's use is or has to be a "frankie"? I don't think so.

Do we believe that ONLY Bulova made a Lady Maxim watch? We know that's not true!

Who's to say that Bulova had exclusive rights to the name "Lady Maxim" ? Certainly not me!

I didn't put this in to "Offend" anyone, it was added for "information value only" ....

and Fifth, don't call me Lisa!!!

CHILL

DarHin
Posted September 29, 2012 - 8:46pm

In reply to by Time Bandit

Sheesh, when someone, anyone,  post's pics with no explanation I tend to ask questions.

bobbee
Posted September 29, 2012 - 3:51pm

HA HA HA!

Reverend Rob
Posted September 29, 2012 - 4:40pm

Do we know for certain that other manufacturers used American Standard Cases?  We now know it was owned wholly or in part by Bulova. As such, it is a Bulova movt, in a Bulova case, and the only thing that might be a red flag is the dial, but I'm leaning towards it being Bulova. The hands are obviously not original. 

Time Bandit
Posted September 29, 2012 - 6:08pm

Do we know for certain they didn't?

Here's another question.

Do we know for CERTAIN that Bulova owned American Standard from its inception? I personally haven't seen any proof of that.

Is it reasonable to assume that if Bulova didn't own American Standard from day one, would they would have sold cases to ANY watch company that wanted to purchase from their stock?

Damn right. American Standard made cases, not watches.

Remember, if it's not True, it can't be on the internet

Bull*+'t  :-p

 

Reverend Rob
Posted September 29, 2012 - 6:24pm

Bulova registered the trademark for American Standard in 1918, in both the US and also Europe. They also registered the trademarks of the shield and the globe that accompany it.  Addresses for the company are also Bulova addresses. I don't think there is any doubt that Bulova owned the company, wholly or in part. Did they own it from day one? It certainly is in keeping with their strategy, and evidence does support that theory. They wanted to have control over all the aspects that went into making a Bulova watch, and they eventually acheived that. 

William Smith
Posted October 1, 2012 - 6:14pm

I thinking Am Std may have been partly (or wholly) owned by Bulova "early on" and still made cases for other companies in these early times, and perhaps stopped casing for "others" by 1930ish.  This is just based on recollection of seeing "several other movements" in Am Std cases from this period.  Bulova's first use/trademark of American Standard in 1918 does not, in and of itself, mean they owned "the company" nor does it mean that some company -"American Standard" -could not sell cases to other watch manufacturers w/ Bulova's trademarked "American Standard" signature inside.