Bulova 1921 Lady Maxim

11/10 votes
Model ID rating explained.
Manufacture Year: 
Movement Model: 
Movement Jewels: 
Movement Serial No.: 
Case Serial No.: 
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Case Manufacturer: 
American Standard
Additional Information: 

 Recently acquired this one... a real Mystery! 1924 is a guess. Movement is 8 1/2 lignes, case is 18K non-Bulova. I found a post on NAWCC site about a similar Lady Maxim (no photo). The case was 14K gold filled, but had the same manufacturer's stamp. Is this a BULOVA, or was it made for another company by BULOVA??

Image added by myBulova Administrator.

J. Bulova Company. Makers of the Famous Lady Maxim and Rubaiyat Watches.


Not For Sale
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Bulova watch
Bulova watch
FifthAvenueRestorations's picture
Posted September 29, 2012 - 1:31pm


If You'd note in the forums the pre 1924 Case dating theory has gone 'out the window' at this time.


Why the piece above was tossed into the mix of this thread is anyone's guess as the Watch contains no beneficial information, it contains no information

bobbee's picture
Posted September 29, 2012 - 2:44pm

Huh? What are you on about Mark?

EDIT:- I think Time Bandit just posted a valid watch, it has the Lady Maxim name on the dial and a different movement, in what looks like a Bulova case, or at least a case made by the same people that made cases for Bulova and other watchmakers.

And you think it's Lisa?  Hmmm....

DarHin's picture
Posted September 29, 2012 - 2:55pm

TB, what were you trying to say when you posted the AM Standard case with the Lady Maxim dial and non-conforming movement?

Time Bandit
Posted September 29, 2012 - 3:20pm

DarHin, I wasn't trying to say anything! How is it a "non-conforming" movement when the watch was presented for what it is, not what it isn't?

Are we to think that "ONLY" Bulova had access to American Standard cases? I think not.

Are we to think that every movement cased in a American Standard watch case prior to Bulova's use is or has to be a "frankie"? I don't think so.

Do we believe that ONLY Bulova made a Lady Maxim watch? We know that's not true!

Who's to say that Bulova had exclusive rights to the name "Lady Maxim" ? Certainly not me!

I didn't put this in to "Offend" anyone, it was added for "information value only" ....

and Fifth, don't call me Lisa!!!


DarHin's picture
Posted September 29, 2012 - 8:46pm

Sheesh, when someone, anyone,  post's pics with no explanation I tend to ask questions.

bobbee's picture
Posted September 29, 2012 - 3:51pm


Reverend Rob's picture
Reverend Rob
Posted September 29, 2012 - 4:40pm

Panel Member

Do we know for certain that other manufacturers used American Standard Cases?  We now know it was owned wholly or in part by Bulova. As such, it is a Bulova movt, in a Bulova case, and the only thing that might be a red flag is the dial, but I'm leaning towards it being Bulova. The hands are obviously not original. 

Time Bandit
Posted September 29, 2012 - 6:08pm

Do we know for certain they didn't?

Here's another question.

Do we know for CERTAIN that Bulova owned American Standard from its inception? I personally haven't seen any proof of that.

Is it reasonable to assume that if Bulova didn't own American Standard from day one, would they would have sold cases to ANY watch company that wanted to purchase from their stock?

Damn right. American Standard made cases, not watches.

Remember, if it's not True, it can't be on the internet

Bull*+'t  :-p


Reverend Rob's picture
Reverend Rob
Posted September 29, 2012 - 6:24pm

Panel Member

Bulova registered the trademark for American Standard in 1918, in both the US and also Europe. They also registered the trademarks of the shield and the globe that accompany it.  Addresses for the company are also Bulova addresses. I don't think there is any doubt that Bulova owned the company, wholly or in part. Did they own it from day one? It certainly is in keeping with their strategy, and evidence does support that theory. They wanted to have control over all the aspects that went into making a Bulova watch, and they eventually acheived that. 

William Smith's picture
William Smith
Posted October 1, 2012 - 6:14pm

Club 5000Panel Member

I thinking Am Std may have been partly (or wholly) owned by Bulova "early on" and still made cases for other companies in these early times, and perhaps stopped casing for "others" by 1930ish.  This is just based on recollection of seeing "several other movements" in Am Std cases from this period.  Bulova's first use/trademark of American Standard in 1918 does not, in and of itself, mean they owned "the company" nor does it mean that some company -"American Standard" -could not sell cases to other watch manufacturers w/ Bulova's trademarked "American Standard" signature inside.